Promotional Film
There is a need for Extension professionals to
show clientele the benefits of their program. This article shares how promotional film are one way of reaching
audiences online. An example is given on how a promotional film has been used and
developed using iMovie software. Tips are offered for how professionals can
create a promotional film and share it
with audiences. This communication can occur through websites, video
sharing sites, and social networking sites. By having promotional film pieces accessible on the
Web, clientele can be targeted or may even stumble upon the information when
searching for a particular topic. Before you begin creating your video,
there are some tricks and tips to use to ensure the final product will be user
friendly. Case and Hino (2010) recommend using a "hook" to pull the
viewer in, which will lead to them wanting more information on a topic. In
addition, other tips can be considered when developing a successful promotional film. Using promotional film may help the professional
meet the need of audiences from diverse geographic, social, and economic
environments. Information is able to be accessed and shared at any time during
the day, and professionals are able to meet the needs of online learners.
Comments
Post a Comment