advertising industry

 

As the advertising industry has been consolidating itself at its most intensive level of globalization ever, it is ironic that the social critique which accompanied it during its previous decades of expansion has been fading into obscurity. The advertizing industry is the global industry of public relation and marketing companies, media services and advertizing agencies largely controlled today by just a few international holding companies (Omnicom, Publicis Group). It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations companies. It has been the critics of advertising who have made the most elaborate claims about its economic importance. In practice, it is evident that some of the industries which advertise the most heavily, such as packaged foods, or household and personal cleaning products, do indeed have tendencies to oligopolistic concentration.